In partnership with Amazon Appstore and adjust, join the Apps Alliance London Meetup for ‘Show Me the Money – Latest Tactics for Monetising Your App’ on 27th July at WeWork Moorgate.

The event will welcome app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetisation including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.

Seats are limited, be sure to book!

Topic: Learn how you can monetise 100% of your Android users with Amazon Underground. Did you know that Goat Simulator made more money on Amazon Underground in December than on any other Android platform, and Gerard Piqué’s Final Kick saw over 1500% more revenue in Amazon Underground?

With Amazon Underground’s monetisation approach, Amazon pays you for every minute a customer uses your Amazon Underground app, and customers pay nothing. In this talk we’ll discover everything you need to know about Amazon Underground, how to get started, and how developers are increasing their revenue and downloads with Amazon Underground.

19.30 Panel Discussion: Show Me the Money – Key Monetisation Strategies in 2016 with Q&A

Discover new strategies to generate revenue with apps. Listen as monetisation experts have a candid discussion on key strategies for maximising revenue, using freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model. Find out how each of these monetisation strategies impacts user experience, downloads, and profitability.

20.10 Those Pesky Pirates – How To Verify That Purchases Are Real

Faked in-app purchases are the scourge of any revenue analysis. Once downloaded, an app is running on a device that the end user controls – meaning that if the end user decides to spoof the receipts and responses from app store servers, there’s little that can be done within the app to detect it. When faked purchases hits your analytics platform, your ability to understand your revenues and, crucially, how to increase them diminishes.

Double-checking purchases on servers outside of the app is the only way to have truly accurate revenue data. In this talk, the company’s Head of Communications will discuss the different ways you can analyze and verify in-app purchases, and how the app’s marketing team could revenue analysis with or without verified purchases.

• Lowest-hanging fruit: how to start checking receipts tomorrow
• Technical review of different approaches to verifying purchases
• Who is affected, and by how much? Data from adjust’s purchase verification

20.30 Networking Reception with Drinks & Food

21.00 End of Event

Bring your business card for a chance to win a Fujifilm Instax Mini 8 Instant Camera for your summer holiday!

Find out more about the speakers:

Mario Viviani is Technology Evangelist at Amazon Appstore UK, where he engages with the developer community and companies, presents Amazon newest technologies and ensures mobile app developers are up-to-date on Amazon devices and services.

Monetisation Manager on RuneScape at Jagex Games Studios, Matt Casey is a lifelong gamer with a passion for RPGs and a background in commercial marketing. He has successfully implemented monetisation strategies across a number of well-known games and applications that improve key metrics and increase revenues.

Simon Kendall is adjust’s all rounder technology translator. Having built up the company’s tech support team and labored on product refinement, he’s worked between clients and engineering since joining the company in 2012, and now focuses on bringing this experience to mobile techies everywhere.

Jack Tang is working in the game industry for many years and served companies like Playfish and Product Madness at very early stage. He worked on many successful projects like Sims Social, Pet Society, Hotel City, Sims City Social, and Heart of Vegas.

Gary McDonough is Founder of Double – double dating app. Sign up with a friend and get matched with other pairs nearby. As seen on Dragon’s Den!

Lea Hartkopf is Head of Marketing at busuu, the language learning community. Based in London, she is building the global marketing team responsible for acquisition, partnerships, CRM and customer support. She has over 15 years of marketing experience working with brands like trainline, PayPal and Universal Music.

Bradley Want has 10 years digital and mobile media experience, focused on helping publishers and developers grow their business. The past 5 years I was responsible for publisher relations across EMEA for Apple’s mobile advertising platform. Currently Head of Business Development for The ASO.Co

Xavier Louis is Peak’s Co-founder & Chief Product Officer, on a mission to use games to improve people’s quality of life. Peak has raised over $10m to date and has been recently selected amongst the 15 new Future Fifty companies. Their first product ‘Peak Brain Training’ is an award-winning mobile app packed with amazing games that puts your mental skills to the test.

Tickets here.